Video Presentation Benefits for a Company
Video presentation is a form of media that has an informative driven purpose in presenting an idea, product or service. Sources of multimedia that can be found in a video presentation are audio, text, still images, animation, video, motion, or interactivity. Video presentations are typically presented to an audience of people for the purposes of gaining their interests.
Why are video presentations important to a company?
A video presentation is important to a company for multiple reasons. It can very well be one of the most important tools for a marketing department. A well put together video presentation like the one seen in this video presentation showcases the professionalism of the company. It shows people that the company cares enough about its future to invest in a video presentation that will help deliver its message to an audience. Let’s compare a website to a video presentation for a minute. A website is like a rooted plant in the forest, people can walk by the plant and observe the plant, but the plant is not mobile, it stays put! Whereas a video presentation is like a potted plant that can be carried out of the forest and showcased from office to office or location to location. In short, a video presentation unlike a website is mobile ultimately giving it the ability to be seen by a much larger audience.
Secondly, video presentations will help your Search Engine Optimization (SEO) in the search engines and specifically Google. Video is a white hat way of getting your business noticed without the repercussions that some marketing departments incur because of unethical SEO techniques. Most Search Engine Results Pages (SERP’s) specifically Google display 20% of the first page with video and the other 80% with website links. For example, type into Google the word ‘Video‘ and you will notice that 2 out of the 10 results are a video thumbnail that will take you to a video. This is a powerful place for a company to have a video because you get better visibility with the large screenshots shown from the video and you are working against less competition. Most companies still think that website links are the only way to be found in Google so they don’t put the time into a quality video presentation. For this reason there are less videos your video needs to work against to get first page placement. Consider this analogy; you have 100 eggs in a basket and there are 10 people grabbing eggs at the same time from this basket, when person A takes an egg from the basket there will be one less egg for person B to grab from the basket!
Benefits of a Video Presentation
- Deliver a message
- Cost effective
- A chance to present the benefits
- Wow your audience with exciting motion that static images and text can’t do
- Mobility of Video Presentation makes it easy to syndicate across the internet
- Get potential customer comfortable with purchase decision and avoid cognitive dissidence
- If done properly, the video will be timeless
Thirdly but not lastly is the way a video presentation can tell a story to help sell your product or service. A good sales driven video presentation will highlight the benefits for the customer or observer of the video. If created with careful thought and planning, a video presentation can do the job of entire floor of sales agents. Think about the job of a sales agent for a second; a sales agent’s job is to sell the product or service that he/she has been contracted to sell by creating a sense of urgency or need for the potential customer to feel for the product/service being sold. A video presentation can do that time and time again for you without the recurring cost of commissions to a sales agent. That is why commercials, infomercials and all media advertising is so popular; it’s because of the cost effective nature of delivering a sales message through a video presentation to wide audience of people without the recurring cost of commissions.
Getting traffic to a website is no longer an impossible tasks and only achievable by the big SEO companies, in-fact it is fairly easy to drive a lot of traffic to your website these days. But traffic doesn’t put money in the bank; converting traffic into customer does however. Greeting your website traffic with a video presentation or perhaps syndicating your video presentation to popular video sharing sites such as Youtube, Vimeo, Dailymotion and etc is the absolute best way to convert traffic into sales or leads. Visitors to a corner store is the same as visitors to a website, each visitor wants to be greeted with that stores/place’s product or service offering and they want to be told why they should buy. People want to be comfortable with their purchase decision; they don’t want to live with the regret of making a purchase and suffering through their decision later, otherwise known as cognitive dissidence. Selling the visitor using a video presentation will ensure that your company has done its best getting that website visitor or observer comfortable with their purchase decision because you get to present all of the benefits and reasons why that person should buy.
With advancement in modern technology, buying a video presentation from a company doesn’t need to break the bank. It no longer needs to cost you hundreds of thousands of dollars to produce and they are not only for fortune 500 companies who can afford them. A good quality HD video presentation can be purchased for under a thousand dollars. That is maybe a third or a fourth of the average monthly income of a floor worker and it only needs to be paid once and not on a recurring basis. The investment into a video presentation can make the difference of whether your company is a leader in your industry or not! Learn more about purchasing a Video Presentation by clicking here!